As of July 2021, the NCAA no longer prohibits athletes from securing endorsements. This is a tremendous opportunity for youth, high school, college athletes, and brands, who up until now were unable to form any relationship with one another. Brands large and small and all sorts of businesses have wasted
no time capitalizing on this untapped reservoir of influence.
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The athletes participating in these deals are as young as elementary school and as old as college seniors, covering the full array of sports from soccer, to basketball, to lacrosse, football and more.
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